Remarkable was the word of the day: Bronco Off-Roadeo

4x4 Magazine 4WD how to article 828

Story and photos by Shelley Krehbiel

You’ve seen the hype! You’ve compared the specs! Is it worth it?4x4 Magazine 4WD how to article 826

If you ask the participants of the Bronco Off-Roadeo, they’ll tell you “Absolutely!”

With the help of Ford, Jackson-Dawson Motorsports has created a brand-loyalty experience that has never been matched. Four locations around the U.S. provide the Bronco Off-Roadeo for new owners or soon-to-be owners to learn to love their Bronco.

4x4 Magazine 4WD how to article 830Austin, Moab, Las Vegas, New Hampshire are the locations of a dedicated experience.  Each site is a feature at a resort that does not cater to off-road but instead caters to luxury and adventure. Jackson-Dawson made a two and ½ year commitment to the Experiences.  Most have just come online; it has been challenging to stock them with the 32 Broncos each location has.  Only the Texas location has Bronco Sports available; all others have the full-size 4-wheel drive.

Aside from generating brand loyalty, the experience is designed to teach everyone how to drive their rig.  The new Ford Bronco has features never before seen in a production vehicle.  The unique technology includes the Trail 1-Pedal Drive, 4×4 operation, and eight G.O.A.T. modes available at the turn of a button. The G.O.A.T. modes are 1) Normal – for everyday driving, 2) ECO – to conserve fuel, 3) Sport – to add a boost of power, 4) Slippery – for rain and snow, 5) Sand – for loose surfaces, 6) Mud/ruts – for those wet trails, 7) Baja -for navigating deserts, 8) rock crawl – for what we love most.  Every model comes with a selection of the G.O.A.T. modes.

The Bronco has integrated trail maps, stabilizer bar disconnect, front and rear lockers, and 360° cameras to tackle the obstacles on the trail.  Other skills taught at the Off-Roadeo are how to use recovery gear, jacks, and winches. It’s a complete experience for new and experienced off-roaders.

In Moab, Blake is the site producer; his job is to ensure each participant comes back happy. The guides act as spotters/trainers as they tackle Dome Plateau behind the Red Cliff Lodge.

Moab is the only location where the Broncos are first driven on-road before hitting the trail. Driver Matthew Largent flew out from Austin to experience Moab; by the time the day was done, he was calling all his friends to get online and buy their Bronco so they could come too.4x4 Magazine 4WD how to article 822

The Bronco Off-Roadeo is only for legitimate Bronco buyers.  Eventually, the program may open for others, but it hasn’t happened yet, and it certainly won’t be for a $35 registration fee!  You do not have to have taken delivery of your Bronco yet, but you must have one on order.  A deposit is paid and then refunded when you take delivery of your Bronco.  You won’t be driving your own anyway; only company vehicles are allowed in the mix.

Plan on a ten-hour day for your experience.  Starting with Orientation and Introductions, moving into Ground School, and then the on-property training course, once completed, the Trail Drive begins.  The Trail Drive will be approximately four hours but will include time for lunch at a scenic location and recovery training. The return back to basecamp is followed by dinner and entertainment.  As cooler weather prevails, a campfire will be included for s’mores and fun.

4x4 Magazine 4WD how to article 829Each location is just a bit different. Moab uses a public trail; Austin is at a private ranch; New Hampshire takes on Gunstock Mountain, and Nevada is located just outside of Las Vegas at Mt. Potosi.  There are expansive playgrounds for off-roading action near all the locations. The best part is you can choose which you attend.

John Chinuntdet and his wife, Tanya, consider themselves neophyte rockcrawlers. They drive a Nissan Armada or a pick-up on their hunting adventures. Tacking the Off-Roadeo experience on a planned hunting trip, they chose Moab because they needed to travel to Bluff anyway.  “This is nuts, we should not be doing this!” exclaimed John as they descended a steep area on the trail.  The word heard most often from the participants after the day was Remarkable!

Over and over, remarkable was the word of the day.4x4 Magazine 4WD how to article 833

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