Industry Profile:  Tony Pellegrino

Innovation is the hallmark of Off-Road. Companies and founders who continually innovate are the superstars of our whole network.  Rich recently had an opportunity to interview one of these superstars for his podcast “Conversations with Big Rich.”  Tony Pellegrino is the founder of GenRight Off Road. He comes from a varied background that includes bicycles, RC cars, machinery, exports, and finally landing in the Jeep market.

GenRight just celebrated its 15th anniversary.  Starting with just photos of a gas tank he had fabbed up for himself, Tony headed to SEMA back in 2005 and met with a few companies. The response was overwhelming, and Genright was born. Tony followed up SEMA with a trip to Easter Jeep Safari with tank configurations for the CJ, YJ, and TJ. As a lean start-up, he stood in the booth and sold 50 gas tanks.

Tony is an extreme off-road enthusiast, but more than that, he is a customer service specialist. He spends time in the desert and in the rocks to test all GenRight products. He recently returned from 900 miles of desert roads to test the full Coilover conversion suspension built by GenRight for the JL.

At night, everyone drives a Jeep. From the CEO to the receptionist, everyone knows the products. GenRight is built on an American-Made platform, as well.

Tony and Debbie have two sons, Jami and Jordan, who each have a place at GenRight.  Jami is a professional photographer and has embraced the technical side of GenRight; Jordan is a racecar driver, currently racing in the 4400 class at Ultra4.

For more information on the innovative Tracer suspension system, check out the article in this issue of 4Low.