Industry Profile:  Cora Jokinen

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Manufacturers play such a significant role in off-road. They develop and test, and if they participate in the industry too – that’s a bonus!  Cora Jokinen is the President of TorqMasters Industries; she acquired the company from Bill Cole in 2014 and is in a constant state of development and perfection.

Home of the Aussie Locker, TorqMasters releases a new product every other month. For UtV brands: Roxor, CanAm, Polaris, and Honda to Subarus, Jeeps, and Fords, TorqMasters has the right locker for you. 100% made in the USA from 9310 USA Steel Alloy.  The lockers also come with the best warranty in the industry.

Cora has taken the development of a product to a new level. As a certified architect, Cora puts a broader spin on product development. Her skills in building things that work in different environments play well in off-road.  She told us the concept of developing a product is “pretty similar; you go from the sketch stages to construction to sales.”

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She is an enthusiast, having rockcrawled in the early days, raced at KOH, and competed in the Rebelle Rally.  You can often find Cora and her husband, Erik, on the trails and at shows. Cora is a member of the SEMA Business Women’s Network Select Committee and works within that committee to protect our land for vehicle use.

Based in New York state, TorqMasters and Cora Jokinen are making a big impact on our off-road industry!

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