Jeep Beach 2021: Jamily Reunion

Photos and Story by Jessy Greenland

One of the largest Jeep-only events in the country, Jeep Beach, was held April 19-25, 2021. Attracting 200,000 visitors and 20,000 Jeeps to Daytona Beach, FL in 2019, all 50 states and multiple countries were expected to be represented during Jeep Beach Week 2021!

Over 200 vendors crowd the Daytona International Speedway, so Jeep enthusiasts can gather annually in April to check out the industry’s newest products. Daytona Beach, the World’s Most Famous Beach, is the home of the official events hosted by Jeep Beach, Inc. all week long.

Since 2012, Jeep Beach has donated over $2 million to local charities through the event’s week-long fundraising efforts. All proceeds raised are distributed to charities throughout central Florida counties. Title charities for 2019 included The Boys & Girls Clubs of Volusia & Flagler Counties, The NASCAR Foundation, The Childhood Cancer Foundation, and The Petty Family Foundation/Victory Junction. Jeep Beach also was able to support over 30 other 501(c)(3) organizations! All charities being supported in 2021 have not been fully announced.

Jeep Beach Inc. is recognized as the premier Jeep exclusive event worldwide. In 2020, Jeep Beach made the difficult decision to postpone and then ultimately cancel its 17th annual event due to the COVID-19 pandemic. Despite the cancellation of Jeep Beach’s major fundraising event, the 2020 Jeep Gladiator Giveaway raised $115,000, which was donated to other 501(c)(3) organizations in December. Jeep Beach Inc. worked diligently throughout the pandemic and made donations totaling over $220,000 in 2020.

The 18th annual

Jeep Beach 2021 week was in full swing. This year’s platform is The Jeep Beach “Jamily” Reunion, designed to show the resilient character of Jeep enthusiasts coming together safely to re-connect and give back to our communities. Exciting news for 2021 is the announcement of this year’s give-away Jeep, the 2021 Jeep Wrangler Rubicon 392; the first-ever performance powered Jeep! A participant from Kentucky won the Jeep.

The festivities happened all week long, from Scavenger hunts to 5K’s to Tailgate parties!. One of the main events during the day is the Spiderweb Shade Brigade Beach Party titled “Jeeps on the Rock” that took place Wednesday and Thursday behind the Hard Rock Hotel, with on the beach activities, vendor showcase, and the infamous tug-o-war competition, raffle prizes, and pool party! The best party at Jeep Beach is always with the “Shade Brigade” Tiki Party that happened Friday night. The vendor show was held at the speedway Friday and Saturday. Hundreds of vendors were present for the thousands of jeeps and spectators watching the obstacle course carnage.

This year was all high speed with the opportunity to get some laps in on the famous Daytona Speedway track in a new Jeep Wrangler 392 at 100 mph! What an awesome experience!

Jeep Beach always has the best ending of any event with the Jeep parade on the beach to watch the sunrise! This year was full of fun and excitement, and it looks like the jeep events wil

l be in full swing for 2021!!